Client: Smooth Roots, Oregon
Concept, creative direction, HMUA, photos/video by UnionWHAT / Smooth Roots is an Oregon dispensary in McMinnville and the Oregon Coast!
WHY / An independently-owned dispensary chain that gives back to the community.
HOW / Spent a day documenting a day in the shop :)
WHO / Gorjue @smoothroots.mac
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Client: Gorjue, NYC
Concept, creative direction, HMUA, photos/video by UnionWHAT / Gorjue was created by a woman to blend her love of beauty and food. It’s such a fun and off-the-wall concept that we had to be a part of it!
WHY / Maesa is amazing. She spent her whole life towards a medical career, and then quit her gig to give her passion a real chance. The product is amazing (even the packaging in shipping), the company is ethical and woman-owned, and their whole aesthetic is bomb!
HOW / Thanks so much Maesa and the team! We shot the lipsticks in Austin and Portland.
WHO / Gorjue @gorjuenyc
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Client: IPNC, Oregon
Concept, creative direction, photos by UnionWHAT / IPNC is the International Pinot Noir Celebration, 2021 top pick for USA Today’s best wine festival. They hired us to showcase the festival, which brings the top winemakers in the world to Oregon! The festival features an epic salmon bake, 70+ global featured wineries, cuisine from 60 different chefs. An absolute feat to pull off for the IPNC staff and had so much fun working on this project.
WHY / An event that's promoting local and international wine, food, drinks, and a really cool melting pot of people in an idyllic setting at the Linfield University campus in Oregon.
HOW / Thanks so much IPNC team--we don’t know how you do it! We documented the event morning ‘til night :)
WHO / IPNC @ipnc_pinot
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Client: Atticus Hotel, Oregon
Concept, creative direction, video, photos, HMUA by UnionWHAT / The Atticus Hotel is a woman-owned business (Erin freaking moved the furniture in herself for the rooms??) and is now one of the best-respected boutique hotels in the country: USA Today's #1 wine country hotel, among other accolades. Our package for The Atticus is part of our Teeny Tiny Economy Reboot Program. They hired us to showcase their space, and really let us have a lot of runway! Absolutely a dream to work with this team.
WHY / A business that's promoting local artists, food, drinks, and a safe space for diverse and LGBTQ+ people to feel at home away from home. It's good to know there's a vetted place like this! We vetted it! An ally :) If you're looking for a super clean, Covid-friendly getaway with literally food, bar, shopping--everything you need in one building...it's a good spot! Reduce that germ exposure babyyyy.
HOW / Thanks so much Erin, Chelsey and the whole staff and team--you guys are amazing! And most importantly, happy anniversary Karina and Joe!
WHO / Atticus Hotel @atticushotel / Red Hills Kitchen: @redhillskitchen / Flag & Wire Coffee / Pendleton Robes / R. Stuart Champagne / Production Assistance: The Bindery: @binderyevents / Karina Montano: @karina_rose_montano / Joe Montano: @engineering4travel / Karissa Peterson: @karissapeterson / Courtney Kline: @courtneykline5 / Michelle Grannis: @chellelady / Sarah Cahill: @sarahcahill413 / Britt B: @brittyb02 / Music: licensed through Artlist.io
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experience promo video for client homepage
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Client: @bobsbackpacks, Pennsylvania
Concept, creative direction, video, photos, HMUA by UnionWHAT / Bob’s Backpacks is a company started by Gabi, an artist from Brazil who moved to Philly to pursue her dreams of turning her art into wearables.
WHY / She has a small team and her entire business is close-knit and ethical, though dispersed worldwide. She brings abstract designs with a global vibe and we love it.
HOW / To be Covid-conscious, Gabi mailed us an amazing bag! We spent a few hours shooting in Oregon HQ at The Bindery @binderyevents.
WHO / Bob’s Backpacks @bobsbackpacks / The Bindery @binderyevents / Kelsey with the best vibes @kelsey_gs / Music: licensed through Artlist.io
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Client: The Bindery, Oregon
Concept, creative direction, video, photos, HMUA by UnionWHAT / The Bindery is an event space in Oregon wine country. Chelsey’s family owned the building, where the local newspaper was written for decades. She asked us to cover video and HMUA for a bridal shoot. We said yes, duh.
WHY / It’s a modern location with a fresh vibe, lots of light, a full catering kitchen, bridal suite. Chelsey built this idea out of nowhere and the adaptability of the space is great :) The dresses are sustainable, because AandBe Portland is an awesome second-hand wedding vendor in a pretty wasteful industry. We dig their vibes, and a team of women is always a good idea!
HOW / We spent a day shooting at The Bindery @binderyevents.
WHO / The Bindery @binderyevents / Casi Yost @casiyostphoto / Florals Noble Floral Co @noblefloralco / AandBe Portland @aandbe_portland / Justine Adele @justine_adele / Music: licensed through Artlist.io
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Client: Flag & Wire Coffee x Atticus Hotel, Oregon
Concept, creative direction, video, photos, HMUA by UnionWHAT / Flag and Wire coffee is a PNW favorite, especially out in Oregon wine country. Roasted in McMinnville, home of the Spruce Goose, the small but efficient team works insanely hard and their attention to detail is next-level. Nick and his wife Kim started the company together, and we were sold by just this about Nick on their website: “Nick fell pretty far down the rabbit hole and in due course he became a board member of a vermicomposting periodical called "Worm Digest". This is not a joke. Nick loves compost--and he loves vermicompost even more. Nick is a little bit of a serial hobbyist… So his interests are widely varied. Coffee obviously ranks highly--it's a broad and fascinating global industry with a never-ending series of things to learn about.” He radiates this passion and it’s not for show—a refreshing pair with a real love of their work.
The Atticus Hotel is a woman-owned business (Erin freaking moved the furniture in herself for the rooms??) and is now one of the best-respected boutique hotels in the country: USA Today's #1 wine country hotel, among other accolades.
Our package for Flag and Wire and The Atticus is part of our Teeny Tiny Economy Reboot Program. They hired us to showcase their relationship, from roasting the beans to guests enjoying their French press in their rooms at the hotel.
WHY / Cross-promoting independent businesses only strengthens the local economy and community. This seemed like the perfect pairing :)
HOW / We shot for a day at Flag and Wire after a series of promos for The Atticus. Combine the two; et voila!
WHO / Atticus Hotel @atticushotel / Flag & Wire Coffee / Production Assistance: The Bindery: @binderyevents / Karina Montano: @karina_rose_montano / Joe Montano: @engineering4travel / Michelle Grannis: @chellelady / Music: licensed through Artlist.io
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